Brand has a clear and successful strategy of delivering well positioned and market leading products for mobile and home workers, commercial and public sector organisations and telecommunications companies deploying national infrastructure both in the fixed and mobile arenas.

Brand’s long-term objective is to continue to be the enabler in the rapidly expanding world of mobile communications. It will continue to capitalise on the reputation that it has achieved in being the world leader in resilient communications over GSM and satellite media by expanding its product set to provide a seamless migration through HSCSD, GPRS and UMTS.

Brand chairs world-wide Open Group, Mobile Management committees and special working groups in both the GPRS and 3GPP UMTS. This standards involvement enables Brand to respond quickly to changing thoughts on future technology implementations and at the same time contribute some of the practical knowledge and experience that can only come from provision of real solutions to real customers.